JCP Technology to Market · since 1986

Market entry

Market entry and representation in Switzerland and Europe

For selected companies and institutions that need more than general market information: buyer evidence, qualified partners, local representation and disciplined follow-up in Switzerland and neighbouring European markets, including partners from China, India, the Gulf and North Africa.

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Swiss company since 1986 Representing a foreign company since 2006
Map: business corridors from China, India, the Gulf and North Africa to Switzerland, and from Switzerland to the main European markets.
Map of Switzerland showing Schindellegi between Zurich, Zurich Airport, Zug and Lucerne.

Location

Schindellegi: between Zurich and Zug.

JCP is based in Schindellegi, in the Höfe district of the canton of Schwyz, above the south shore of Lake Zurich.

From Schindellegi toBy carBy train
Zugabout 20 minabout 50 min
Zurich city centreabout 35 minabout 40 min
Zurich Airportabout 45 minabout 55 min

Zurich Airport served 32.6 million passengers in 2025 and regularly served 220 destinations in 75 countries. Travel times are typical values without traffic.

Zug old town and lake at dusk
Zug, about 20 minutes from Schindellegi.

Taxes

Tax environment

The Höfe district is known for a competitive tax environment. The effective burden depends on the municipality, year, company profile and applicable international rules. JCP does not provide tax advice; a licensed Swiss fiduciary or tax adviser should calculate the position before any location decision.

  • Double taxation agreements with China, India, the UAE, Saudi Arabia, Qatar, Egypt and Morocco
  • Groups with an annual turnover of EUR 750 million or more pay at least 15% under the OECD minimum tax rules

Indicative figure

about 11.6%

Effective tax on profit, ordinary company, Feusisberg-Schindellegi, 2026

Federal, cantonal, district and municipal taxes combined, as a share of profit before tax.

Method: federal rate 8.5% and cantonal simple rate 1.95% multiplied by the 2026 multiplier of 235.53%, both deductible from the tax base: (8.5 + 1.95 × 2.3553) ÷ (100 + 8.5 + 1.95 × 2.3553). Source: canton of Schwyz, tax multiplier table 2026 (sz.ch). Calculated by JCP on 3 October 2026; not tax advice.

Banking and stability

Banking and financial environment

Cantonal bank with state guarantee

The Schwyzer Kantonalbank is backed by an unlimited guarantee of the canton of Schwyz.

Swiss franc

Low inflation and a stable currency for contracts, savings and pricing.

Zurich financial centre

Banks, insurers, fiduciaries and lawyers within reach. Opening a company account requires a complete compliance file; we help you prepare it, but the bank decides.

Services

Our services

Switzerland Global Enterprise, cantonal promotion agencies and Euresearch provide valuable first information; we recommend using them. JCP complements them with company-specific research, direct outreach and sustained commercial work.

Step 1

Readiness check for Switzerland and Europe

Is there demand for your product in Switzerland and Europe, and what stands in the way?

  • Competitors, prices and distribution channels in the target countries
  • Interviews with potential buyers, distributors and partners
  • Regulatory and certification requirements identified (for example CE marking), with specialist partners
  • A written entry plan: segment, first country, channel, budget, and a clear go or no-go
Duration
2–4 weeks
Deliverable
Written entry plan and a video meeting in English or French

Includes a compliance screening and the route through the public promotion bodies.

Step 2

Partner search sprint

In about ninety days, we identify, contact and qualify the companies you should meet, and accompany the first discussions.

  • Target lists built from the entry plan, not from purchased databases
  • Direct approach in German, French or English
  • B2B meetings in Switzerland and neighbouring countries where interest is confirmed, prepared and accompanied
  • Trade-fair support: preparation, appointments, follow-up
Model
Monthly fee plus commission on contracts concluded
Proven
With IPE since 2006
Gulf states

Technology partnerships with Switzerland

For investors, companies and institutions from the Gulf looking for Swiss technology, research partners or joint ventures.

  • Scouting of Swiss technology companies and research teams for a defined need
  • Introductions where mutual interest is confirmed, visits and structured discussions
  • Support in preparing joint projects or joint ventures, with the law firms we work with
  • Swiss investment screening: the Swiss Parliament adopted the Investment Screening Act on 19 December 2025; entry into force is currently expected in 2027. The scope and implementing rules must be checked when a transaction is planned (SECO).
Duration
By project
Languages
English, French, German
Research

International partner readiness for European research projects

For universities, institutes and technology companies that want to know whether and how they can contribute to Horizon Europe projects.

  • Which calls are open to you, and under which conditions
  • Your partner profile, written for European coordinators
  • Targeted outreach to coordinators; introductions where mutual interest is confirmed
  • Registration on the EU Funding & Tenders Portal and preparation of your role
Duration
4–8 weeks
Deliverable
Profile, eligibility note, coordinator outreach. Participation remains the consortium’s and funder’s decision.

Consortium architect: rules by region →

On the ground

Representation in Switzerland

A reliable person in Switzerland who speaks for you, follows your leads and keeps you informed.

  • Commercial representation to Swiss and European contacts
  • A Swiss contact point for enquiries in German, French and English
  • Meetings attended on your behalf, with written reports
  • Follow-up of offers, tenders and negotiations until a decision
Basis
Written agency agreement
Minimum
6 months

Legal and tax advice is given by licensed partners, not by JCP.

Company formation: where a Swiss company makes sense, JCP coordinates the formation process with independent notaries, fiduciaries and banks; each provider and authority retains its own decision-making responsibility. A Swiss entity is not a workaround for programme or sanctions restrictions.

Agreements in force

Trade and tax agreements

China

Free trade since 2014

  • China–Switzerland free trade agreement in force since 1 July 2014; an upgrade was concluded in August 2026 and awaits signature
  • Double taxation agreement in force since 2014
India

EFTA–India agreement since 2025

  • Trade and Economic Partnership Agreement in force since 1 October 2025, aiming to mobilise USD 100 billion of investment over 15 years
  • Double taxation agreement since 1994
Gulf and North Africa

Free trade with the GCC

  • EFTA–GCC free trade agreement in force since 2014; EFTA agreements with Egypt, Morocco and Tunisia
  • Double taxation agreements with the UAE, Saudi Arabia, Qatar, Egypt and Morocco

Plain facts about EU funding

Participation in Horizon Europe

  • Many non-EU organisations can participate in Horizon Europe, but eligibility, role and funding depend on the action, call, country and ownership or control.
  • EU funding goes automatically to organisations in EU member states, associated countries such as Switzerland, Tunisia, Egypt and Türkiye, and a list of low- and middle-income countries including Morocco, Algeria, South Africa, Kenya and Nigeria. Organisations from China, India and the Gulf states are not funded automatically.
  • For the 2026–2027 work programme, legal entities established in China are in principle not eligible to participate in Innovation Actions or Research and Innovation Actions unless the applicable work programme or call explicitly provides otherwise.
  • Formal negotiations on India’s association to Horizon Europe opened on 17 July 2026, with association aimed for 2027; until it applies, current third-country and call-specific arrangements apply.
  • A European or Swiss subsidiary is not a workaround for programme restrictions: it must be a genuine operational entity, perform the project work and satisfy eligibility, ownership and control requirements.

Status checked: 5 October 2026. Rules by region and sources →

Experience

Experience

  • Since 2006: business development in Switzerland, France, Italy and Türkiye for IPE, a Slovak engineering company, paid by monthly fee and commission. Clients won include Kronospan, SIAD and Corden BioChem.
  • Since 2002: IT systems, infrastructure, business incubator development and training for public institutions in a North African country, delivered with a cluster of European SMEs.
  • Since 2015: business development and project follow-up for Cyrenaica Services FZE (United Arab Emirates), an engineering services company active in the Middle East and India.
  • 2019: deployment of a health-technology tracking system for ARTA Ortho Remedies in Chennai, India.
  • 2016: market entry assistance in South India for Vals Patisserie, an agrifood company commercialising French food products.
  • 2003–2008: website for the Permanent Mission of the Kingdom of Morocco to the United Nations in Geneva.

See relevant experience →

Tell us about your plans for Switzerland and Europe.

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