JCP Technology to Market · since 1986

For technology companies

Services for technology companies

For industrial, engineering, energy and digital companies in Switzerland: support for product launches, trade fairs, distributor meetings and entry into new markets, in German, French and English.

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AI assistant
Which Swiss companies make industrial flow sensors for food plants?
Here are some suppliers often mentioned:
  1. Example supplier A, Basel
  2. Example supplier B, Germany
  3. Example supplier C, Zurich
Example: a relevant supplier does not appear in the answer.
Fictional illustration. We test real questions in your category.
A modern train on the Gotthard line near Wassen

A modern train on the Gotthard line near Wassen: Swiss engineering at work.

Typical situations

Typical starting points

  • A distributor meeting next month, and a presentation that explains the engineering but not the customer's gain.
  • A new product that the sales team describes differently in every meeting.
  • A valuable application with no case study, no figures and no reference customer.
  • A marketing post that is vacant, and a trade fair that is not.
  • A new country or segment, and no evidence yet that it is worth the effort.

AI-based search

Visibility in AI-based search

Engineers and purchasers increasingly start a supplier search by asking an AI assistant or reading a search engine's AI summary. Many excellent companies do not appear in those answers, or appear with outdated information.

JCP has worked in online reputation management for more than ten years. We analyse what AI assistants state about a company and its competitors, and recommend appropriate corrections.

Where an AI answer cites sources, we trace them. Where it does not, we test repeatability and compare observable results; we do not claim access to a model’s private training data.

Services

Our services

Every assignment is quoted in writing at a fixed price before work starts, within two working days of our first call.

Low-risk first step

AI supplier-visibility check

What do AI assistants answer when a buyer looks for a supplier like you?

  • Realistic buyer questions in your category, asked to the main AI assistants and search engines
  • Where you appear, where your competitors appear, and what is said about each
  • The sources those answers cite, where they cite any, and which of them you can influence
  • Three priority corrections, in a short written report
Delivery
5 working days
You provide
Product category and two competitors
Languages
DE, FR, EN
Core service

Product sales package

One product, one buyer group, ready for a real sales situation within 90 days.

  • Interviews with your technical and commercial people
  • Review of the evidence you have: test results, customer feedback, figures
  • A sales presentation built around the buyer's problem
  • Application and value sheet; answers to the main purchasing objections
  • Handover session with your sales team
Delivery
About 10 working days
Best for
Launches, trade fairs, distributor and key-account meetings

Market validation

Before you invest in a new application, segment or country: is there a buyer, and what would make them switch?

  • Segments, alternatives, channels and competitors mapped
  • Structured interviews with potential buyers and partners
  • Barriers to adoption: technical, regulatory, economic, organisational
  • Ranked opportunities and a shortlist of partners or distributors
  • A clear recommendation, including "do not go" where the evidence says so
Duration
6–8 weeks
Best for
New products, new segments, export decisions
Diagram of a market validation: interviews with buyers, users and partners; segments ranked by need and access; barriers such as price, standards and switching costs; a written go or no-go recommendation.

Interim technical marketing lead

A senior person from JCP takes over your technical marketing two or three days a week while the post is vacant or the workload peaks.

  • A monthly programme agreed in advance: materials, campaigns, trade fairs, distributor communication
  • Production capacity behind the lead person, so work does not stop at advice
  • Monthly written report
Start
Within 2–3 weeks
Best for
Vacancies, leave, launch peaks

Sectors

Sectors

Industrial engineering

Process plants, piping, filtration and environmental systems. We have won contracts in this field for IPE since 2006.

Energy

Monitoring, efficiency and data systems for buildings and sites.

Digital and AI

Software and AI products, with technical work by our related company Artabel AG where needed.

Health technology

Monitoring and tracking systems, deployed in Switzerland and India.

Process

Process

  1. First callYour deadline, product and buyer. Free, 30 minutes.
  2. Written offerScope, deliverables, fixed price and date, within two working days.
  3. AnalysisInterviews and review of the available documentation.
  4. DeliveryHandover to the people who will use the material.
  5. Follow-upAfter the sales event: what worked, what to change.

We would be pleased to advise you.

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