JCP Technology to Market · since 1986

Technology to Market · Swiss company since 1986

Turn technical capability into market evidence and commercial traction.

JCP is a senior Swiss commercialisation partner for technology companies and research consortia. We validate markets, translate complex offers into buyer language, build industrial outreach, and support selected organisations entering Switzerland and Europe.

Diagram: a research result passes through ranked market evidence and reaches several users and customers.
1986founded in Geneva
2006start of our industrial business-development mandate
EN · FR · DEworking languages

Our approach

From innovation to market.

Many innovations are technically mature but not yet established on the market. We support the steps between development and commercial use.

Starting point

An innovation

  • A product that works
  • A research result
  • A patent or a prototype
  • Technical documentation
Contribution of JCP

Evidence and access

  • Interviews with real buyers and users
  • A clear value proposition
  • Direct contact with the right companies
  • Follow-up until there is a decision
Objective

A market

  • Qualified customers and partners
  • Distributors in new countries
  • Pilots, licences, contracts
  • A credible exploitation plan

What sets JCP apart

Evidence before promotion.

Public promotion bodies such as Switzerland Global Enterprise, cantonal economic promotion and Euresearch provide valuable first information. JCP takes on the sustained work that follows: testing demand with real buyers and users, shaping the offer, approaching the right organisations and following opportunities to a decision.

Senior people do the work

Assignments are led directly by JCP’s principals, with specialist production support where required.

Commercial and research routes connect

The same market evidence can strengthen a product launch, an exploitation plan and a partner discussion.

Clear scope and terms

Deliverables, responsibilities, timing and fees are agreed in writing. Evaluations, bank decisions and consortium decisions remain independent.

Compliance first

A written eligibility and risk screening before any approach to a coordinator or a partner.

Paid partly on results

For business development, a monthly fee and a commission on contracts concluded, the model of our longest mandate since 2006.

Multilingual Swiss base

Work in English, French and German, from Schindellegi between Zurich and Zug.

Method

Our method

Each assignment starts at the step that fits the client’s situation. Scope, responsibilities and deliverables are agreed in writing.

  1. Market validationWhich application, which buyer, which alternative, which barrier?Interviews · ranked segments · go / no-go
  2. PropositionWhat is offered, to whom, on which commercial terms?Value proposition · licensing options
  3. CommunicationThe value in the buyer’s language, not the engineer’s.Presentation · application sheets · web
  4. Business developmentReaching the right people and following up to a decision.Meetings · qualified opportunities
  5. ExpansionTaking what works into a new country or channel.Partners · distributors · representation
Map of Switzerland: Schindellegi lies on the south side of Lake Zurich, between Zurich, Zurich Airport, Zug and Lucerne.

Where we are

In Schindellegi, between Zurich and Zug.

Our office is in Schindellegi, in the canton of Schwyz, above the south shore of Lake Zurich. Zurich, its airport and Zug are close by road and rail. Geneva, where JCP was founded, and the French-speaking market are part of our daily work.

About the location →

Since 1986

Company history

1986Founded in GenevaCommunication, multimedia and events.
1997PublishingA collection of practical guides: 30’000+ copies.
1998Banks and investorsInvestor forums; communication for asset managers and insurers.
2000E-commerceOwn online bookshops; first internet observatory.
2004Research & public affairsUniversity of Geneva, economiesuisse.
2006Industrial marketsBusiness development for the engineering company IPE begins.
2026Technology to MarketMarket validation, business development, research impact.